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Web Analytics for Real People
Getting Started
Introduction and How to Use This Course (3:47)
Web Analytics Basics
The Levels of Analysis (2:09)
The AABCs of Web Analytics (3:04)
Getting Actionable Data with Segments (2:47)
How to Build a Measurement Plan (3:58)
Using UTM Link Parameters (4:42)
Funnel Analysis
The AARRR Funnel Framework (6:12)
Funnel Analysis Report - Set Up (3:29)
Analyzing Your Funnel (8:53)
Tactics and Metrics for Each Level of Your Funnel (7:02)
Funnel Tactics/Metrics Worksheet (0:54)
Funnel Analysis Deep Dives
Acquisition (11:31)
Activation (8:27)
Retention (7:56)
Revenue (9:04)
Referral (7:16)
Conclusion
Conclusion - Where to Go from Here (3:18)
How to Build a Measurement Plan
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